Posts Tagged ‘keyword ranking’

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SEO is an interesting science; one which I’ve yet to completely understand. It might as well be an alchemy to me.

I was checking my google analytics last night when I noticed that I was getting hits from google for the keyword “coloring inside of lines”. It turns out that I’m ranking #7 on the first page for this keyword.

Granted, there isn’t a lot of competition for the ranking. Really, there’s almost none with only 855,000 results and no ads to be seen for miles. I’m assuming that there isn’t a lot of valuable traffic going for this keyword. I suppose you could write an ebook on how to color inside of the lines although who doesn’t know how?

I read a guest post by Josh Garner the other day which turned me onto his blog where I attempted to glean some tidbits of knowledge from his posts to put to use.

It got my thinking: I shouldn’t rank for this keyword. Logically, my brain is wired to take into account contextual information around the keyword. In the copy on my site, I’ve only ever mentioned “coloring inside of lines” in the context of “never learned coloring inside the lines”.

So, google sees a strong connection whereas I see an almost negative one in context. I’m assuming then that for the most part, search engines don’t account for contextual data. At least not to the point of realizing such a stark difference in meaning. Someone correct me if this assumption is wrong or if there are any other insights to this.

It kinda begs the question then: “Can your copyrighting be constructed to make use of negative connotations of keywords?” In this way it may be possible to utilize such a “limit” in the SEs in order to make more readable copy for the human reader.

And for those of you wondering; ok, you’re probably not wondering but I want to tell anyway! “Never learned coloring inside the lines” is my six-word memoir.

I tried searching google for the “original” creator of this idea but all I found was a string of blog posts that people tagged to each other. I have no ideas who it is anymore (read it atleast four months ago). So if you do know, post the link here and tell me!