Networking is the only reason I continue to receive freelance work.
I don’t cold call. I never could call a business/person and just starting selling myself. It feels like I’m pimping myself out as something to be bought and used rather than a service or product separate from me. It’s not me and I don’t want to be presented as such.
I also don’t apply to job listings anymore. It’s too much of a hassle considering the often low ROI that is often attached.
Why Network?
Networking takes time. True. It could also result in that one job that gives you the most pride.
When you network, you’re putting forth that extra effort that you wouldn’t have otherwise through either cold calling with a rote sales pitch or sending a standard CV and resume to potential clients. You’re showing that potential client that you see them as more than simply a paycheck that you either want or need. They see something special in you.
The client wants to know that you are there to take care of them. If they wanted someone that was simply able throw together a website they’d be looking for the cheapest provider possible. In most cases that turns out to be an Indian company where they can outsource the project.
As a freelancer, you’re most likely looking to earn more than a minimum wage job. Show you’re clients that you deserve to be paid what you’re asking by becoming personable in your networking techniques.
Profitable Habits
Your most profitable asset is your voice. What you say to someone will ring louder than any business card or email.
So use it!
If you’re going to the coffee shop to get some work done, talk to people. Pick out someone that looks like they own or operate a business. Pick out the ones that are using crackberries (blackberries) or dressed in business attire.
Yeah it seems weird but it takes a little guts to make real connections.
They will see you as different but approachable. This degree of approachability sets you apart from the crowd. You become a friendly acquaintance that you can sit and enjoy a coffee with rather than a greasy-haired salesman.
After you talk about what they do for work, tell them what you do and begin the networking process.
You may or may not get a lead from this particular person, but you have left a mark. It’s almost like you’ve branded them as your own. They’re going to be loyal to your name because they’ve gotten to know you a little bit in an informal situation and feel more comfortable with you.
The next time they hear something about your field (website design, writing, etc.) or they’re talking to a friend that needs that type of work, they will think of you!